We'll never say that cupcakes aren't delicious little bundles of joy, but their welcome may be wearing thin on Main Street.
According to The Wall Street Journal, cupcake shops aren't the cash cows they used to be. Market saturation and waning interest are contributing to what they call a "gourmet-cupcake burnout" that's affecting small mom-and-pop stores and larger bakery chains alike.
RECIPE: Pumpkin Spice Cupcakes
But we think there could be another factor contributing to the diminishing desire for cupcakes, and it's called the mug cake. These single-serve desserts offer all of the flavor and versatility of cupcakes, but they can easily be baked in batches of just one or two, right inside their own contained serving vessels (mugs).
They microwave up in minutes, and it doesn't hurt that they come in a wide variety of delicious flavors, either. Check out what we mean below:
Banana Mug Cake With Simple Cream Cheese Frosting
Jaclyn at Cooking Classy describes her Banana Mug Cake as "banana bread meets vanilla cake," and she tops it off with rich cream cheese frosting and chopped pecans." Get the recipe here.
Cinnamon Roll Mug Cake
Jaclyn's foray into mug-centric cake didn't end at banana; she's somehow managed to bake cinnamon rolls inside her drinkware containers too. Drool over the photography for another few seconds, then head over to Cooking Classy for the recipe.
(All Day I Dream About Food)
Nutella Lava Mug Cake
If something is preventing you from eating spoonfuls of Nutella straight from the jar, you can always try this Nutella Lava Mug Cake from Nashi at Plateful. Or better yet, try both. You can find Nashi's recipe here, and you can find the jar of Nutella in your nightstand.
Light Strawberry Mug Cake
Chocolate Peanut Butter Mug Cake
This one's got chocolate/peanut butter cake, peanut butter mousse and hot fudge. And the recipe comes together in about five minutes, according to its creator. "It's dangerously easy," says Yammie at Yammie's Noshery. "Very dangerous indeed."
(How Sweet It Is)
Chocolate Fudge S'more Mug Cake
The best part about camping are the s'mores, but you don't have to head outdoors for to create this Chocolate Fudge S'more Mug Cake from Jessica at How Sweet It Is. As far as we can tell, the recipe calls for no campfire, no jagged sticks and no sleeping in the dirt. It's brilliant.
(No. 2 Pencil)
Chocolate Chip Cookie in a Cup
Let's address the elephant in the room, shall we? Mug cookies and mug brownies aren't technically the same thing as mug cakes, but to hell with consistency. We're pointing you toward Jaclyn's gooey recipe (as seen on Cooking Classy) anyway.